Privacy and Policy

ASM DELIGHT understands its valuable customer’s concerns for privacy and undertakes several measures of protecting and maintaining the personal information that is being shared with us. The applicability of this Privacy Policy extends to the User who inquires or means to purchase or purchase the product(s) or service(s) offered by ASM DELIGHT. Through any of its online channels including its website, mobile site, mobile app & offline channels including call centers and offices (collectively referred herein as Sales Channels). For the purpose of this Privacy Policy, Website means the website(s), mobile site(s) and mobile app(s). By using or accessing the Website or other Sales Channels, the User hereby agrees with the terms of this Privacy Policy and the contents herein. If you disagree with this Privacy Policy please do not use or access our Website or other Sales Channels. This Privacy Policy does not apply to any website(s), mobile sites and mobile apps of third parties, even if their websites/products are linked to our Website. Users should take note that information and privacy practices of ASM DELIGHT business partners, advertisers, sponsors or other sites to which ASM DELIGHT provides hyperlink(s), may be significantly different from this Privacy Policy. Accordingly, it is recommended that the User reviews the privacy statements and policies of any such third parties with whom they interact.

1. WHAT PERSONAL DETAILS ASM DELIGHT COLLECTS & HOW THESE ARE USED

ASM DELIGHT collects information, as outlined below, to be able to offer and deliver the product(s) and services(s) chosen by you and also to fulfill our legal obligations as well as our obligations towards third parties as per our User Agreement. Personal Information of User shall include the information shared by the User and collected by us for the following purposes:

A) Registration on the Website

Information which the User provides while subscribing to or registering on the Website, including but not limited to information about the User’s personal identity such as name, gender, marital status, religion, age etc., the contact details such as the email address, postal addresses, frequent flyer number, telephone (mobile or otherwise) and/or fax numbers. The information may also include information such as the banking details (including credit/debit card) and any other information relating to the User’s income and/or lifestyle; billing information, payment history etc.

B) Other information

ASM DELIGHT also collects some other information and documents including but not limited to:

Transactional history (other than banking details) about your e-commerce activities, buying behavior.
Your usernames, passwords, email addresses and other security-related information used by the User in relation to ASM DELIGHT Services.
Data either created by the User or by a third party and which the User wishes to store on ASM DELIGHT servers such as image files, documents etc.
Data available in public domain or received from any third party including social media channels, including but not limited to personal or non-personal information from the User’s linked social media channels (like name, email address, profile pictures or any other information that is permitted to be received as per the User’s account settings) as a part of the User’s account information.
If the User requests ASM DELIGHT to provide visa-related services, then copies of the User’s passport, bank statements, originals of the filled-in application forms, photographs, and any other information which may be required by the respective embassy to process the User’s visa application.
For international bookings, User, in compliance with the Bangladesh Bank or any other law may be required to provide details such as their TIN information or passport details number or any such information required by the Service Provider. Such information shall be strictly used as per the aforesaid requirements only. In case a User does not wish to provide this information, ASM DELIGHT may not be able to process the booking. ASM DELIGHT will never share User’s TIN details without their prior consent unless otherwise such action is required by any law enforcement authority for investigation, by court order or in reference to any legal process.
In case the User opts for contactless check-in at Hotels, then copies of the User’s government identification like NID, driving license, election card etc. Self-declaration and any other information like date of birth, destination/origin of travel and place of residence that may be required by the concerned Hotel to honor the User’s hotel booking.
The User’s Covid-19 Vaccination status and certificate in case the User wishes to avail any service for provision of which such Covid-19 vaccination related information is required or want to access your vaccination certificate at a later stage for travel related or any other purpose. ASM DELIGHT will never process the beneficiary id and other id details contained in the vaccination certificate.
Such information shall be strictly used for the aforesaid specified & lawful purpose only. Users further understand that ASM DELIGHT may share this information with the end service provider or any other third party for provision and facilitation of the desired booking. ASM DELIGHT will always redact all/any sensitive & confidential information contained in the vaccination certificate, passbook, bank statement or any other identity card submitted for the purpose of availing a service, promotional offer or booking a product on the Website. In case the User does not wish to provide this information or opts for deletion of the information already provided, ASM DELIGHT may not be able to process the desired booking request. ASM DELIGHT will never share any of the above information collected including Credit card details, Vaccination status & certificate, Passport details without the User’s prior consent unless otherwise such action is required by any law enforcement authority for investigation, by court order or in reference to any legal process.

C) ASM DELIGHT uses the personal information collected from the Users for the following

To Book a Service: Names, addresses, phone numbers and age details are shared with related service providers, including airlines, hotels, or bus/car services to provide reservation and booking to the customers or travelers.
To Send Promotional Offers: ASM DELIGHT uses details like mobile numbers and e-mail Id for sending information about any promotional offers. ASM DELIGHT often sponsors promotions and lucky draws to give Users an opportunity to win discounts on travel or other prizes. This is also optional and the User can unsubscribe for such emails.

Member Registration

If the User opts to be a registered member of the Website, information like name, address, telephone number, e-mail address, a unique login name and password are asked. This information is collected on the registration form for various purposes like:

User recognition
To complete the travel reservations
To let ASM DELIGHT connect with the User for customer service purposes, if necessary
To contact the User in order to meet any specific needs; and
To improve ASM DELIGHT’s products and services
To confirm the new member registration and consequent booking

IV) Surveys

V) Safeguard Sensitive Information

Sensitive information like Credit/Debit Card and Net Banking Details are mainly collected by the payment gateways and banks and not by ASM DELIGHT. However, if still this information is stored on the Website, it remains completely safe, excluding that if it has been shared with any third party inadvertently by the User while browsing the Website. Sometimes, such information is shared with certain third parties to process the cashback offers & discounts, if applicable.

VI) To verify payment and disbursement of refund

ASM DELIGHT may ask the user about transaction ID, Transaction time, bKash number, payment gateway that have been used for transaction purpose to verify the payment if service is not provided due to delay of payment validation. Also, ASM DELIGHT may ask for Bank information (likes- Account Number, Routing Number, Branch Name, Bank name) to disburse any refund to customer/user. We will ask for this secured information to provide smooth service to the Authentic customer.

2. COOKIES & AUTOMATIC LOGGING OF SESSION DATA

Cookies

ASM DELIGHT uses cookies to personalize the User’s experience on the Website and the advertisements that may be displayed. ASM DELIGHT use of cookies is similar to that of any other Travel/ecommerce companies.
Cookies are small pieces of information that are stored by the User’s browser on User’s devices hard drive. Cookies allow ASM DELIGHT to deliver better services in an efficient manner. Cookies also allow ease of access, by logging the User in without having to type the User’s login name each time (only the password is needed); ASM DELIGHT may also use such cookies to display any advertisement(s) to the Users while they are on the Website or to send the Users offers (or similar emails – provided the Users have not opted out of receiving such emails) focusing on destinations which may be of the User’s interest.
Most web browsers automatically accept cookies. Of course, by changing the options on the User’s web browser or using certain software programs, the User can control how and whether cookies will be accepted by the browser. ASM DELIGHT supports the User’s right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking ASM DELIGHT cookies may disable certain features on the Website, and may hinder an otherwise seamless experience to purchase or use certain services available on the Website. Please note that it is possible to block cookie activity from certain websites while permitting cookies from websites you trust.
Automatic Logging of Session Data: ASM DELIGHT records session data of the Users, which includes IP address, Operating System, browser software and the activities of the user on his device. We collect session data to evaluate the User behavior. Such session data helps ASM DELIGHT in identifying the problems with its servers and lets ASM DELIGHT improve its systems. This information does not identify any visitor personally and only examines the User’s geographic location.

3. CONTENT GENERATED BY THE USER

ASM DELIGHT provides an option to its users to post their experiences by way of reviews, ratings and general poll questions. The customers also have an option of posting questions w.r.t a service offered by ASM DELIGHT or post answers to questions raised by other users. Though participation in the feedback process is purely optional, you may still receive emails, notifications (app, sms, Whatsapp or any other messaging service) for you to share your review(s), answer questions posted by other users or a. The reviews written or posted may also be visible on other travel or travel related platforms.
Each User who posts reviews or ratings, photographs shall have a profile, which other Users will be able to access. Other Users may be able to view the number of trips, reviews written, questions asked and answered and photographs posted about ASM DELIGHT.

A) Service Providers and Suppliers

The User’s information shall be shared with the end service providers like airlines, hotels, bus service providers, car/taxi rental, railways or any other suppliers who are responsible for fulfilling the User’s booking. The User may note that while making a booking with ASM DELIGHT, the User authorizes ASM DELIGHT to share the User’s information with the said service providers and suppliers. It is pertinent to note that ASM DELIGHT does not authorize the end service provider to use the concerned User’s information for any other purpose(s) except as may be for fulfilling their part of service. However, how the said service providers/suppliers use the information shared with them is beyond the purview and control of ASM DELIGHT as they process Personal Information as independent data controllers, and hence ASM DELIGHT cannot be made accountable for the same. The User is therefore advised to review the privacy policies of the respective service provider or supplier whose services the User chooses to avail.
ASM DELIGHT does not sell or rent individual customer names or other Personal Information of Users to third parties except sharing of such information with our business / alliance partners or vendors who are engaged by us for providing various referral services and for sharing promotional and other benefits to our customers from time-to-time basis their booking history with us.

B) COMPANIES IN THE SAME GROUP

In the interests of improving personalization and service efficiency, ASM DELIGHT may, under controlled and secure circumstances, share the User’s Personal Information with its affiliate or associate entities. This will enable ASM DELIGHT to provide the User with information about various products and services, both leisure- and travel-related, which might interest the User; or help ASM DELIGHT address the User’s questions and requests in relation to their bookings.

C) BUSINESS PARTNERS and THIRD-PARTY VENDORS

ASM DELIGHT may also share certain filtered Personal Information to its corporate affiliates or business partners who may contact the Users to offer certain products or services, which may include free or paid products / services, which will enable the User to have better travel experience or to avail certain benefits specially made for ASM DELIGHT customers. Examples of such partners are entities offering co-branded credit cards, travel insurance, insurance cover against loss of wallet, banking cards or similar sensitive information etc. If the User chooses to avail any such services offered by our business partners, the services so availed will be governed by the privacy policy of the respective service provider.
ASM DELIGHT may share the User’s Personal Information to third parties that ASM DELIGHT may engage to perform certain tasks on its behalf, including but not limited to payment processing, data hosting, and data processing platforms.
ASM DELIGHT uses non-identifiable Personal Information of Users in aggregate or anonymized form to build higher quality, more useful online services by performing statistical analysis of the collective characteristics and behavior of its customers and visitors, and by measuring demographics and interests regarding specific areas of the Website. ASM DELIGHT may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners.
ASM DELIGHT may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their websites. Any Personal Information which ASM DELIGHT collects and which it may use in an aggregated format is our property. ASM DELIGHT may use it, in our sole discretion and without any compensation to the User, for any legitimate purpose including without limitation the commercial sale thereof to third parties.
Occasionally, ASM DELIGHT will hire a third party for market research, surveys etc. and will provide information to these third parties specifically for use in connection with these projects. The information (including aggregate cookie and tracking information) ASM DELIGHT provides to such third parties, alliance partners, or vendors are protected by confidentiality agreements and such information is to be used solely for completing the specific project, and in compliance with the applicable regulations.

5) DISCLOSURE OF INFORMATION

In addition to the circumstances described above, ASM DELIGHT may disclose User’s Personal Information if required to do so:

By law, required by any enforcement authority for investigation, by court order or in reference to any legal process; to conduct its business; for regulatory, internal compliance and audit exercise(s) to secure its systems; or to enforce or protect its rights or properties of ASM DELIGHT or any or all of its affiliates, associates, employees, directors or officers or when we have reason to believe that disclosing Personal Information of User(s) is necessary to identify, contact or bring legal action against someone who may be causing interference with its rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.

Such disclosure and storage may take place without the User’s knowledge. In that case, ASM DELIGHT shall not be liable to the User or any third party for any damages however arising from such disclosure and storage.

6) PERMISSIONS ASKED AND REQUIRED DURING ASM DELIGHT MOBILE APP INSTALLATION

A) Android App permissions

When the ASM DELIGHT app is installed on the User’s phone, a list of permissions appears. Permissions that ASM DELIGHT requires are:

B) Device & App History

ASM DELIGHT needs the User’s device permission to collect details like Operating System name & version, mobile network, preferred language, and few others. On the basis of these inputs, ASM DELIGHT optimize the User’s travel booking experience.

C) Identity

Through this permission, the User allows ASM DELIGHT to get the info of one’s account(s) on the User’s mobile device. This information is used to fill the User’s email IDs automatically. This action allows ASM DELIGHT to map email ID’s of its Users to give them the benefits of exclusive travel discounts and cashback etc.

D) Location

With this permission, the User allows ASM DELIGHT for letting the User know the benefits of ongoing specific offers on the User’s location. When the User launches ASM DELIGHT app for travel booking, ASM DELIGHT detects the User’s location automatically and the User’s nearest airport or city is auto-filled. For international journeys, this action allows ASM DELIGHT in calculating the User’s time zone and to provide information consequently.

E) Photo / Media / Files

The libraries in the app use these permissions to allow map data to be saved to the user’s phone’s external storage, like SD cards. By saving map data locally, the user’s smartphone does not need to re-download the same map data every time the user uses the app. This provides users a seamless Map based Hotel selection experience, even on low bandwidth networks.

F) Wi‑Fi connection information

G) SMS

If the User allows ASM DELIGHT to access its SMS, ASM DELIGHT reads SMS and fills the One Time Password (OTP) automatically while making transactions. This offers the User a hassle-free booking experience and the User does not have to move out of the app for checking the OTP and then filling it manually.

H) Contacts

If the User lets ASM DELIGHT to access its contacts, then ASM DELIGHT can invite your friends to try its app and also give them recommendations for various travel related services. These details will be stored on its servers and synchronized from the User’s phone.

I) Device ID

This permission helps ASM DELIGHT in identifying the Android ID through which ASM DELIGHT can exclusively recognize its users. It also lets ASM DELIGHT know the contact details through which ASM DELIGHT auto-fills specific details and guarantees a seamless booking experience.

J) Calendar

This permission allows ASM DELIGHT to put a travel plan on your calendar.

ASM DELIGHT takes maximum initiatives possible to protect the information that a User shares. ASM DELIGHT has undertaken advanced technology and security measures along with strict policy guidelines to secure the privacy of its customers and save their information from any unwanted access. ASM DELIGHT is constantly enhancing its security measures by using more advanced technology.

ASM DELIGHT’s Privacy Policy may change due to any unforeseen circumstances and enhancement of technologies. We will duly notify the users as may be necessary.

K) iOS App Permissions

Notifications: If you allow notifications for ASM DELIGHT app, it enables us to send across exclusive deals, promotional offers, travel related updates, etc. on your device. If you do permit this, updates for your travel like PNR status, booking confirmation, refund (in case of cancellation), etc. will be sent through SMS.
Contacts: If you allow contact permission, it enables us to provide a lot of social features to you such as sharing your hotel / flight / holidays with your friends, inviting your friends to try our app, sending referral links to your friends, etc. We will also use this information to make recommendations for hotels where your friends have stayed. This information will be stored on our servers and synced from your phone.
Location: This permission enables us to give you the benefit of location specific deals and provide you a personalized in-funnel experience. When you launch our app to make a travel booking, we auto-detect your location so that your nearest Airport or City is auto-filled. We require this permission to recommend your nearest hotels in case you are running late and want to make a quick last minute booking for the nearest hotel. Your options are personalized based on your locations. For international travel, this enables us to determine your time zone and provide information accordingly.

7) PROTECTION OF PERSONAL INFORMATION

All payments on the Website are secured. Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.

8) WITHDRAWAL OF CONSENT AND PERMISSION

The User may withdraw its consent to submit any or all Personal Information or decline to provide any permissions on the Website as covered above at any time. In such a circumstance, the User may face limited access to the Product(s) and Services(s) offered by ASM DELIGHT.